SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) is the process of website optimization to get more traffic from search engines. This means that aside from paid search ads, or primary results, which are based on what the search engine considers most relevant to users, there are ways to build your site to increase the ways that it is found. Once these methods are implemented your website will be more attractive the search engine and you will appear as a top result more regularly. We all know how important it is to be at the top of the results, how often do you click on a site lower than third or fourth down the list when looking for a service? To a customer’s mind, if you are at the top of the list, then you must be the best! By utilizing SEO that is what we can make happen.
On page SEO optimization:
There are two types of optimization: on page and off page. As your local specialists in SEO, Ibay Innovations are the best choice to optimize your positioning in search engines. On page is what exists as content in your website. Off page is any other web content related to your business that is not the website itself. We can work with you to ensure that both types are up to scratch and as high functioning as they can be.
Headings and tags
Headings and tags tell the search engines what your page and content is about. It is also important to have clear and precise image names and alt tags (the verbal description of your image). By including this information in a clear manner your page will be formed with definition that the search engines can pick up easily. They will be able to index your images, and bodies of text so that when customers search for a certain keyword or phrase your webpage will come up at the top.
Internal links
To help the search engines learn more about your site we can add hyperlinks and internal links to other content. These are great ways to connect and make links between topics to ensure that as much is known about your services and products as possible.
Off page SEO optimization
Off page SEO optimization refers to your off website online content. This will include your social media pages and by being featured on sites that have authority in your field. All of these tangible assurances that your business is reliable and can be trusted mean that search engines will boost your page. You can improve your ranking through off page methods by encouraging people to talk about you! Creating interesting content, such as articles, you can catch the attention of search engines (and consequently customers!) by getting people sharing about you. By hiring us as experts in this field we can absolutely, effectively boost your search engine rankings by using these specialist methods, ensuring that your online visibility is greatly improved.