GOOGLE MY BUSINESS
Google My Business (GMB) is a free tool by Google that helps business owners manage all aspects of their online presence throughout Google and Google Maps. It offers the best impact for companies wanting exposure in their local area. Features on Google like ‘Google’s Local Search’ will show local businesses and key information when a user searches for a specific industry. Your presence in these tailored Google searches is vital to maximise your search engine optimization. You will have seen the companies that have cleverly subscribed to this service with the GMB ‘knowledge panel’. This is the information panel that comes up when you are searched with important information, such as contact numbers and address.
What does it entail?
Google My Business requires as much information as can be given to it. The more the better! As the more the GMB feature understands about your business, the more it can promote you and boost your search optimization. Important features listed on GMB include correct contact details and hours of operation, business type, reviews and images. It is important that all the information is correct and up to date, to ensure that your customers receive what they are expecting. Creativity in your category labelling is key as you are given the opportunity to list up to 10 services. There is one primary, and the rest are secondary; it is imperative that these decisions work the best for your business. Our experienced staff will be able to guide you with this.
Images
The importance of your images is huge! Often the very first impression people take from the GMB knowledge panel, they play a huge role in keeping a user’s attention. The images must be clear and effective as representations of your business. We can direct you to the best services of business photography here in Atlanta, GA. They must be good quality, and be thoughtfully curated to show your location, your products or service to the best it can be. They need to capture a potential client’s attention and make them like what they see!
Responsiveness
To create an open and honest impression online it is important that your business appears active and reactive to any communication that takes place. Please see our page ‘Review and Reputation Management’ to see how we can best to support you in this essential customer relations practice.
Why hire a professional?
Similarly to search engine optimization and the tailoring of your ads, an expert in this field will be able to maximise the effectiveness of Google’s feature. By ensuring that all the right information is there the likelihood of search engines picking up your webpage is greatly increased. When this happens your exposure to a wider, interested, and tailored audience is maximised, improving the likelihood of a new customer. We can also assist you in dealing with the Google reviews, which are shown to increase when utilizing GMB effectively. Our experience in reputation management is essential in combination with an impressive GMB optimization plan, to really lift your profile and shout about your great reviews and feedback.