ADCAMPAIGNS
There are many ways to advertise your company, traditionally it would have been with posters and leaflets. Now, in the age of the internet, digital marketing is a vital tool to spread the word about your trusted services and products. We can work with you to create an effective ad campaign that will improve engagement, increase traffic to your website and bring you revenue! The campaign will reflect your overall goals as a company and will include one or more online channels in placement.
Process
There are three main steps to creating an ad campaign. To begin with you will meet with our expert digital marketers and create a plan. This will decide who you are targeting, and what your main goals are. Once this has been decided, a strategy can be developed. Determining your strategy works out the content of your ad campaign. What will your message be? How will reach the intended audience? Which location are we specifically interested in? How do we want to be marketed? What image consistency do we want to create? All these decisions are vital to determining the success of the campaign and our professionals working with you will be able to guide and advise you throughout the process. Finally, the management stage determines the success of the campaign and allows tweaks to be made to ensure utmost impact.
Facebook Ads
Facebook ads are an excellent way to tailor who your adverts are reaching. We can micro-target to reach those that are most likely to engage with your company, avoiding meaningless bots likes. The priority here is connecting with real people who are a real possibility of working with you. We can actively find target groups with a variety of methods, tailoring specific ads to specific groups, working hard to ensure absolute specificity in our ad strategy.
YouTube Ads
The number of people using YouTube has soared into the billions. Within the US there are estimated 180.7million users which is climbing and climbing! Similar with the tailoring possibilities of ads on Facebook, YouTube ads can be integrated into your social media marketing and used as a team to multiply the impact. It is estimated that people are 10 times more likely to watch a video clip then read a section of text. With the attention catching of and the possibility of going viral, YouTube is an excellent place to have adverts.
Google AdWords
Google AdWords are essential in your SEO count. It is a cost-effective way to ‘pay per click’. A platform that is run by Google, it allows you to advertise your website when a user searches for a specific keyword. The pages under Google AdWords come up right at the top of the page, and as we all know, the top spots are the ones most likely to be visited!
All these options are excellent ways to promote your website and increase its possibility to be found. Here at Ibay Innovations we have the tools, the experience, and the expertise to effectively promote your business!